Brand20 Index for the week of 24th May 2008

Brand20 Index, General — vishal @ 7:59 am

Hope you all had a great Memorial weekend. A new Brand20 Index has been posted to the site. This weeks highlight include:

A Sony Ericsson fan uploading another video to promote 2 unknown Sony Ericsson devices. The video was picked up by popular electronics gadget sites like Gizmodo and Engadget and has managed to garnet 160k views in just 10 days. Microsoft got a good push in the views this week, Thanks for this video uploaded by another popular blog, Techcrunch. This video demonstrates the new Touch Wall by Microsoft and was also very popular on tech blogs world wide.

You can check these videos and many more for your favorite brands at:

Brand20 Index for the week of 17th May 2008

Brand20 Index, General, Media — Tags: , , , , , — vishal @ 7:20 am


Weekly Brand20 Index has just landed on our website:Disney had the honor for a week to be on the top of the charts but BMW is back in action beating Disney by a very small margin for this week.Toyota got a decent push from this speed racing fan from Japan who has uploaded a lot of videos for cars on his profile and has managed to get over 250k views in just a few days of the video being uploaded to YouTube. Take a look at this new videos topping the chart for Toyota this week. 


Brand20 Index for the week of 10th May 2008

Brand20 Index, General — Tags: , , , , , , — raj @ 9:48 am

Your wait for weekly fix of the Brand20 Index is over. The new sizzling videos and numbers have just hit the main servers.


BMW was finally trumped by Disney as the top brand for this week, thanks for tons of new videos uploaded by users all around the world. Nike’s got another viral hit at their hands, Thanks to this “Cloverfield” style new Ad promoting their website These are some great examples of Brands embracing online viral video to drive traffic and community to their own websites. Take it to the Next Level Nike!!!

You can see the chart here

Brand20 Index for the week of 18th April 2008

We are back with a spanking new Brand20 Index for this week, some highlights:

Microsoft saw a huge jump in their rank this week, Thanks to this internal sales promotion video created for Vista SP1. Finally the Surface Table spoof video is off the charts giving entry to a new video driving traffic for Microsoft. Bloggers world wide picked on this video attempt by Microsoft to drive sales for Vista, check it out here.

A user generated viral video about Cristiano Ronaldo tops the chart for Nike this week, Ronaldo has always been speedy. A new ad campaign which was launched officially on featured the Manchester United winger going faster than ever before — and beating the world’s most powerful road car in a head-to-head race. The video to top the Brand20 chart however highlights his game.

Finally, dont forget to check this Mercedes Benz flipping at 120 miles / hour on the Autobahn, amazingly the driver get our of the car crash alive.

There are a lot of great videos on the chart. So without further delay, check out the latest chart.

New Brand20 Posted [Week of April 5, 2008]


Your weekly fix of Brand20 is ready for consumption for the week of April 5, 2008. Scope does the heavy lifting for us and analyzes tens of thousands of videos for each brand giving us an incredibly detailed overview ranging from demographics to influencers for each brand. 

You can access the latest chart here

New Brand20 for the week of March 8, 2008

Brand20 Index, General — raj @ 9:20 pm

The results for the last week of online video brand warfare are out and its now live on the site. The neat thing about the list going forward is that they are now sorted by how many streams the collective videos for a particular brand received in a week. These results are for streams measured from March 2 through March 8, 2008.

For example, in Scope the campaign for BMW has thousands of videos being watched in realtime. The views those videos get for the week are what we are not sorting by and is listed under the column heading, “One Week Change.”


There are some pretty awesome videos still pulling in thousands of views for a brand. The one that really caught my attention was the one for Hyundai. This commercial was originally created for the French market but was apparently banned. Check it out:

Taco Bell

Here is a great user generated video for Taco Bell and the winner for that campaign in terms of streams. These two guys pull up in the drive thru line and rap their order. The second time around, the Taco Bell employee was not to amused. Check it:


Toyota caught our attention with this ad that was uploaded last year. It still is the king in terms of weekly views for the thousands of videos that are under the Toyota campaign. Many people don’t know that in WOW, the ultimate weapon is a Tundra 4×4 pickup truck and it kicks ass:


Jeremy Clarkson, of Top Gear, is still is raking up the streams in the Chrysler campaign for the week in Scope. Jeremy takes the Chysler 300c for a spin and ends up calling it “rubbish.” In any case, there is quite a lively discussion about this video and cars in general surrounding this video:

There are a lot of great videos on the chart. So check out the latest chart.

Brand20 Chart

dM launches Brand20 Index - Measuring the online video presence of the biggest brands

There are hundreds of millions of videos out there, ever wonder what brands are really engaging online video and doing a good job? We decided to take a look. We picked our favorite twenty brands and were quite surprised at what we got when we plugged the campaigns into Scope. 


Brand20 Splash Big 


So starting this week, we are launching the Brand20 Index. Every week a bunch of our highly trained, excited, and motivated analysts will log into Scope to compile a list of how these twenty brands are fairing in the world of online video. This is a huge deal because a lot of people are moving away from watching TV and going online to watch video in all sorts of places. So, having an online video strategy when it comes to brand management and promotion is key.


How it works 


The easiest way to make this list is to just pick the top video for X brands and make our chart that way. But that is not good enough because what if, for example, Nokia has a video with 10 million but there are only 2 videos related to Nokia. On the other hand a brand like BMW has a top video with 800,000 views but has 6,000 related videos. As you can quickly guess, BMW as a whole has more views.


What we wanted to do was aggregate thousands of videos that are related to a brand and deliver the aggregate stream count. So that is exactly what we did and with the help of Scope, we were able to do it effortlessly. The great thing about Scope is that it does most of the heavy lifting for us. It 1) Indexes all the videos related to our campaign 2) Monitors millions of videos across multiple platforms in realtime 3) Delivers insights into our campaigns such as traffic, unified demographics, and positioning information. In a few clicks, we know where our audience is, how to target them, and how to promote our newly published videos. 


The brands we picked 


The brands were chosen by polling our analysts. These are the brands that will make up the twenty:  BMW, Disney, Audi, Nike, Pepsi, Toyota, Mercedes, Sony, Coca-Cola, Microsoft, EBay, McDonald’s, Budweiser, Hyndai, Motorola, Taco Bell, Chrysler, Dell, Fedex, and American Express.


Suggesting brands


Don’t like one of the brands on there? Want another brand listed and tracked instead? Well here is your chance. Use the comment section on our blog to let us know your thoughts and if you have a suggestion for another brand, speak out! The more vocal people are about another brand, the higher the chance it makes it on the list. 


What to expect next week 


This is the first chart so it is sorted by all time view streams. But starting next week, we will use this chart as a reference point and sort the list of how many streams the twenty brands received for the week.  So we hope you enjoy our first chart. Be sure to click the “Top Video” link to take a look at what the top video is. There is definitely a wide range of videos from professionally created adverts to user generated content. It is truly amazing to see that anyone can have a profound effect on a brand.

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