Spain wins and Nike gains from Euro 2008

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One of the cool things about Scope is that we have an incredible view of what is goin on in terms of online video. One the brands we track is Nike and since the Euro 2008 is going on, one of the biggest dustups between brands is taking place today after the Spain win.

This Ad made for Euro 2008 by Nike features the top players from Spain soccer team. The entire team is sponsored by Adidas, but each of these players are signed by Nike. This video (and a lot of derivatives) is hitting it big in the past few hours with lot of people flocking to DailyMotion and YouTube to feed off their Euro crave. Nike, even though did not sponsor Spain (they sponsored the Portugal team in this tournament, see video below), are coming out as winners and getting the most bang for their buck.

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