Brand20 Index for the week of 26th July 2008

Brand20 Index is now live on our site with the latest videos for the week. The main highlights of this week are:

Toyota:

Top Gear is a huge show for automobiles. With millions of people religiously watching the show on Television, Online and on Peer-to-Peer, it can have a huge brand impact. This weeks top video for Toyota was a clip of a previous show where the Top Gear team destroys a pick up truck. Check out for yourself if this truck is really the toughest vehicle money can buy.

Hyundai:

Pilobolus dance theatre does this wonderful and creative piece for Hyundai that was the most viewed video for the Brand. Pilobolus is a famous group and Hyundai does an excellent job in tapping their creative to promote their message: Flexible, Agile and for whatever shape life takes. Check it out:

Auto queries on online video platforms are increasing daily. People are accessing this highly interactive medium to see their favorite cars or the get reviews of the cars they are planning to purchase. Car makers need to get onto this band wagon and shape the message and persona of the car before anyone else does. They need to use advanced video engagement technology like Mimic or Pulse to get right in front of this desired audience on these platforms and position the content alongside other videos or messages.

Honda ambushes top BMW viral

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This weeks top video for BMW in Brand20 index surprised us, its a beautiful video of the Kinetic Sculpture at the BMW museum and undoubtedly getting a lot of views for BMW this week. The interesting part is that, Honda is advertising along side and in the video. A few second into the video you notice an ad of the Honda Pilot, and on the right side a contest promotion by Honda.

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There are thousands of videos uploaded every day for autos on YouTube, Dailymotion, MySpace and other platforms. It is imperative for brands to engage this new medium and claim these videos before other companies or competitors can capitalize on a viral video for your brand. This is a classic example, Honda Ad is showing up on all the top videos for autos, and with a significant surge of people looking for auto videos online, this is a great way to engage th