Presidential Elections Online Video Summary

Oh yea! Opened by inbox and got a sweet gift from the art department this afternoon. A nice graphic summarizing the state of the online video viewing situation in regards to our two presidential candidates, Barack Obama and John McCain. Barack Obama has done a fantastic job of engaging social media and online video since the primary season but since Sarah Palin entered the fray, John McCain has also been padding his online video portfolio.

We are so fortunate to have such a powerful online video metrics platform at our disposal where we can track on a very global scale what is happening with brands, content, music, and even presidential candidates. We are tracking over 200 million videos and every piece of interaction data around them in realtime. The Scope Video Metrics Platform also gives us the amazing ability to drill down on a very granular level and deliver the behavior metrics of viewers on any given video platform. This gives us amazing insights on how to create content, optimize it, and position it perfectly on a given video platform. Truly powerful indeed.

We are planning a series of posts and infographics exploring the issues in this election but we thought we would kick things off with a summary graphic. Below is a break down of the state of each candidate’s videos online. We show you the views, comments, viewing rate, gender, age, and what platforms are key for each candidate. Keep in mind the candidate himself might have uploaded the video or someone else could have done the same. In either case, Scope can identify videos using our MultiMatch algorithms.


Some interesting things to note. Barack Obama attracted more female viewers than John McCain which I thought was very interesting. You would think after John McCain picked Sarah Palin, female viewers would take a look at the McCain ticket to see what she is all about but Obama is holding on steadily to the female demographic by about 5 percentage points.


On the age front, Barack Obama is pulling in more younger viewers while McCain is pulling in a slightly older bunch which is to be expected. So on that note, enjoy the information and stay tuned to more posts on this very exciting presidential election. We have a series of great posts coming up that really dives in to the issues.


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Top User uploaded video for Beijing Olympics

The ugliest moment of this years Olympics became one of the most viewed video for the Beijing Olympics. Janos Baranyai, the hungarian weightlifter ended his run for the medal when he dislocated his right elbow. This video alone has got over 5 million views and is still getting about 50k views a day today, down from about 100k views it was getting a week earlier. A picture is worth a thousand words, see for yourself.

Beijing Olympics Online Video Metrics Summary

General, Olympics 2008 — Tags: , , , , , , , , , — vishal @ 10:34 pm


The video metrics of the Democratic National Convention

After rousing speeches by Hillary yesterday and Bill Clinton today at the Democratic National Convention in Denver, Colorado; Democrats across the United States are waiting for their champion, Barack Obama, to take center stage tomorrow night.

Online video has played a pivotal role in this election’s party conventions and a flood of videos have already come in for the event. While McCain acknoledges he is no net guru, Barack’s team has done a good job f creating an online presence and has really engaged the net community remenicient of a brand like Nike or Coca-Cola.

There are 18 million democrats across the United States, but if you look at the online audience the numbers are mind boggling. Both candidates have channels on YouTube and below is quick overview of the total views. In terms of engagement, John McCains videos have managed to get equal number of comments and community reaction with far lesser videos compared to Barack’s channel.


If we look at the bigger picture here and include all he videos uploaded by any publisher across over 150 video sharing sites across the world, so far Barack has completely outdone the McCain campaign, let’s see if all these views and videos will convert into votes. For now both the campaigns have given enough video fodder for their followers to make this election a truly memorable one.

We are also comparing the conventions when it come to online video, so far there are over 1000 videos already out there for the DNC, mostly people posting their responses to the speeches and trying to do their bit to support the candidate. The videos uploaded for the convention have got close to 5 million views so far across 27 video sites and this is before the big speech by Barack himself tomorrow.

Watch this space to see how the biggest events for both parties fare online. We will prep up some interesting stats using our new Scope video metrics platform. Stay tuned.

Olympics in the world of online video

Beijing Olympics came to an spectacular end in China today. China did not disappoint and the closing ceremony was as lavish and impressive as the opening ceremony and it gave the world an extravaganza to remember. People will be talking for a while about these events and will continue to look for any content possible for the Olympics online.


We were tracking every video and every user interaction from even before the games begun in Scope. The video uploads peaked right on the day one of the events with a significant number of videos coming in for the opening ceremony itself. The ceremonies remain the most watched “event” of the games and the most searched and watched videos online. YouTube received the gold medal as the lion share of those videos were being uploaded to the worlds most popular video sharing destination. YouTube alone has driven over 100m views so far with both live and deleted videos combined and no other site even comes close. The videos spread to over 70 video sharing sites from around the world with most views for those videos coming from United States, Canada, Great Britain and China. Thanks to the timings of the games in China, NBC could not show most of the events live leading to several people uploading full length HDTV quality games on peer-to-peer sites. Over 500 individual torrents were uploaded for the opening ceremony itself getting over 1m downloads so far.

Stay tuned for more interesting facts about the Olympics in the world of online video.

Brand20 Index for the week of 9th August 2008

Brand20 Index, General — Tags: , , , , , , , — vishal @ 6:23 pm

Brand20 index is now out for the week of 9th August. Highlights of the week include:


Toyota unveils “Winglet”, a personal personal transport assistance robot, at Toyoto’s showroom in Aomi, Tokyo, Aug. 1, 2008. This video uploaded by The Japan times quickly went on to become a huge viral getting a lot of views. Several videos have been uploaded for this new robot. Check them out on YouTube.

You can see more exciting videos here:

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