WEB ANALYTICS CONSULTANTS TECHNOLOGY LEADERS OFFERS DEEP INSIGHT INTO VIRAL VIDEO USAGE WITH DIVINITY METRICS
New York, NY -- October 20, 2008 -- The world's most experienced Web analytics consulting company, Technology Leaders, today announced a licensing agreement with divinity Metrics, a peer-to-peer video analytics software and services provider, for its Scope 3 platform, an important new measurement tool offering deep insight into usage patterns of online video across over 150 videos sites such as YouTube and MySpace, and thousands of websites, blogs and other traditional and nontraditional sites.Andrew Edwards, a managing partner at Technology Leaders, said, "With internet usage moving rapidly towards unmanaged consumption of media, especially video with sites like YouTube and MySpace, companies are struggling to get an idea of how their content is viewed, utilized and shared. Today Web analytics offers measurements of only what's on a company's own site or a select few sites. divinity Metrics' Scope Video Measurement Platform offers brands and advertisers the ability to reach beyond their own boundaries and get a sense of how people are reacting to their message in the real world, anywhere on the Web."
By actively monitoring popular sites such as YouTube, MySpace, DailyMotion, MetaCafe, Veoh and mainstream sites including ABC, CBS, NBC, CNN and hundreds more, Scope 3 offers customers a way to discover how their video content is being used. The tool offers traditional measurements on views and users, and can be organized by defining campaigns. Instead of measuring only select content areas defined by the customer, it uses a unique data acquisition technology that crawls, discovers, categorizes and carefully measures video and other Web 2.0 content on thousands of sites anywhere content may be viewed.
"This is the first time a tool has been able to offer brands and advertisers a way to see their online video content in action," said Vishal Sankhla, Chief Technology Officer at divinity Metrics. "We identified an opportunity to create a truly new measurement paradigm--looking at the real world--rather than at the tightly controlled world of branded Web sites. By partnering with a team with as much Web analytics experience as Technology Leaders, we're putting our technology into the most able hands in the industry."
Web analytics pioneer, Rand Schulman, of Rand Schulman Partners, a new media consulting company, and an advisor at divinity Metrics and a board member at Technology Leaders, said, "Technology Leaders offers unmatched insight into what measurements actually mean to brands and advertisers. They've have years of experience making analytics tools relevant to major brands. divinity Metrics has created a unique, powerful tool that will significantly increase value to any brand-measurement exercise. Putting the two together creates a powerful offering with innovative, targeted technology plus recognized industry knowledge and Web analytics strategy credentials. I'm excited to be part of both organizations."
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About Technology Leaders
Technology Leaders is the world's most experienced Web analytics consulting company and a creator and reseller of leading-edge analytics tools. By discovering the most pressing needs of analytics users, Technology Leaders discovers and delivers business insight about key traffic changes in real-time. Technology Leaders' products and services drive shareholder value by maximizing the role of analytics in making critical marketing and business decisions. Technology Leaders is headquartered in New York, NY. For more information call +1.212.808.3058 or visit www.technologyleaders.com.
About divinity Metrics:
divinity Metrics, Inc provides a service to manage and track viral distribution of video on the Web and peer-to-peer networks. divinity Metrics' software, Scope, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to aggregate and analyze information related to online video content to gain critical insight into their audience, and to enhance viral distribution through superior targeting. In addition, divinity Metrics offers a range of services that complement Scope, including video search term optimization, website and blog promotion of videos, and consulting. divinity Metrics' customers include Brands, Digital & Interactive agencies, search engine marketing firms and Content Producers. www.divinityMetrics.com
Media Contacts:
For Technology Leaders:
Andrew Edwards
Ph: (212) 808-3058
Em: info@technologyleaders.com
For divinity Metrics:
Nathan Swartz
divinity Metrics
Ph: 408-318-4421
Em: info@divinitymetrics.com
Steve Ortley
Weber Shandwick for divinity Metrics
Ph: 212-445-8470
Em: sortley@webershandwick.com